Strategic Managementof British Airways †MyAssignmenthelp.com

Question: Discuss about the Strategic Managementof British Airways. Answer: Objective and mission statement The main objectives of British airways is to determine the fact regarding how strongly they emerge from the downturn and to create a profitable and sustainable future for the business which in turn, will benefit the stakeholders, colleagues and customers. The mission of British Airways is that one destination shall assure their customer to fly with confidence and they are responsibly working together to take care if world they are living in. their mission statement creates the mindset that the passengers will always safe on the ground or on the air and they want to make their customers feel that they are confident and safe while they are flying with British airways. Strengths and weaknesses Strengths: More than 90 years of experience in airline industry Backed up by the government of UK They has their own branch for engineering that maintains the aircraft fleet Developed the online system of ordering that makes the company tech-savvy Weaknesses: Highly dependent on the UK market and are associated with the risk of globalized economy Could not penetrated in globalized market efficiently Employee unions are strong that will increase the cost of managing the employees. Core competence They focus on providing the unique experience for the customers. Every month it conducts the market research with the customers to find out their choice and preferences. Current strategy of British airways is to upgrade the experience of customers by introducing mobile and text services for the customers of business class. Further, to capture the market position they always come up with new strategies and approaches.